SERVEN
SERVEN is a New York–based tennis club whose name combines “Serve” and “Seven,” referring to the decisive serve in a tiebreak. The club focuses not only on technical training, but also on decision-making, rhythm, and mental resilience at crucial moments.
Built around small-scale, high-intensity matches and training sessions, SERVEN places each member in repeated “tiebreak-like” situations. From beginners to advanced players, everyone is encouraged to find their own rhythm within an atmosphere that is both competitive and enjoyable.
The SERVEN logo is inspired by one of the most intense moments in tennis—the race to seven points in a tiebreak. The mark combines the number 7, the trajectory of a serve, and the bounce of a tennis ball into a single abstract form. It conveys speed, flexibility, and strength, while also symbolizing the spirit of rising again: staying upward and moving forward when it matters most.